How to strengthen the social involvement and awareness regarding disarmament?


Firearms Referendum

Film + OOH + Media

Throughout the national campaign of disarmament, more than 550 thousand firearms were delivered. Disarmament was once again discussed in Brazil. Country which, according to the United Nations, led the ranking of stray bullets death in Latin America and the Caribbean.


awards and mentions

WHERE / DM9 DDB

CLIENT / Ministry of Justice
WHAT / Ideation, Art Direction, Image Retouching 
firearms referendum by paulo mariano