How can we put the work of médicos do mundo inside a trendy music festival?

Help is the trend

Brand Activation

Four well-known fashion designers reinvented vests used in real humanitarian missions. At NOS PRIMAVERA SOUND we showcased these exclusive works of art.The collection ended up being so popular that the work of Doctors of the Worldbecame a trend in social networks.

WHERE / Torke CC
CLIENT / Medicos do Mundo
WHAT / Ideation, Art Direction