How to bring awareness to Gatorade on the beaches of Rio de Janeiro, territory dominated by the competitor powerade?


Gatorade Gool

Branded Content + Product Design


Special connectors turn Gatorate bottles into goalposts. An action to reuse the the packagings in a fun sustainable way and take more football and Gatorade to the Carioca's beaches. A special edition of Gatorade created to reveal the star that exists in each Brazilian.


WHERE / LewLara TBWA
CLIENT / Gatorade
WHAT / Ideation, Art Direction,  Product Design